Balmain

Balmain

History of the brand

1914

18/05/1914

Pierre Balmain was born in St-Jean de Maurienne, France.

1994

15/03/1994

A new top-of-the-line model with an ultra-flat case in stainless-steel and 18ct gold. the first "Haute Elegance"

1995

05/12/1995

The Swatch Group LTD buys the Pierre Balmain brand for watches products world-wide.

1998

20/03/1998

World first : Pierre Balmain is first in launching the world's smallest chronograph for ladies produced in series: "Chronolady" EL or CL

2000

23/03/2000

"Madrigal Mirror" : the ultimate in feminine watches which can easily be turned into a real mirror.

2001

23/03/2001

Collection "Excessive": A very trendy collection with generous lines. Declined in lady chonograph

2005

01/03/2005

Beginning of the partnership with Miss Suisse Organisation. Lauriane Gilliéron is elected Miss Switzerland and the model Arcade Chronolady is created for this 1st edition.

2006

01/02/2006

Christa Rigozzi is elected Miss Suisse. Balmainia Chrono lady is launched

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