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Decline
Balmain
Balmain
History of the brand
1914
18/05/1914
Pierre Balmain was born in St-Jean de Maurienne, France.
1994
15/03/1994
A new top-of-the-line model with an ultra-flat case in stainless-steel and 18ct gold. the first "Haute Elegance"
1995
05/12/1995
The Swatch Group LTD buys the Pierre Balmain brand for watches products world-wide.
1998
20/03/1998
World first : Pierre Balmain is first in launching the world's smallest chronograph for ladies produced in series: "Chronolady" EL or CL
2000
23/03/2000
"Madrigal Mirror" : the ultimate in feminine watches which can easily be turned into a real mirror.
2001
23/03/2001
Collection "Excessive": A very trendy collection with generous lines. Declined in lady chonograph
2005
01/03/2005
Beginning of the partnership with Miss Suisse Organisation. Lauriane Gilliéron is elected Miss Switzerland and the model Arcade Chronolady is created for this 1st edition.
2006
01/02/2006
Christa Rigozzi is elected Miss Suisse. Balmainia Chrono lady is launched
